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Profile Your Customer
I first was taught to use a “customer profile” in 1993, as an entrepreneur attempting to delight CD-ROM users with high-quality content. It was invaluable, as I’ll explain… The exercise then was to...
View ArticleQuestion Your Founding Principles
As I often do, I draw from the curious observer Seth Godin to see what he’s thinking about loyalty. In particular, loyalty to your founding principles– whether you’re a non-profit, a startup business,...
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Ang Lee and the Uncertainty of Success
“It’s common to hear “follow your bliss” or “do what you love and success follows.” Sounds great, right? Except here’s one small detail: You never get to know if it’s ever going to happen. You don’t...
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